Sony launches BRAVIA OLED TV A8H, with X1 Ultimate 4K HDR picture processor

1. Enjoybest-ever picture quality and contrast with most powerful 4K HDR picture processor X1™ Ultimate

2. Sony’s Pixel Contrast Booster, technology enhances clarity, color and contrast to improve everything you watch

3. X-Motion Clarity technology providing incredible refresh rate that is brighter and clearer than ever before

4. TRILUMINOS™ display reproduces a wider and more precise range of colours

5. Most immersive and dynamic sound experience with the new Acoustic Surface Audio™

6. Multidimensional sound with S-Force Front Surround Sound and Dolby Atmos® built-in

7. With ambient optimisation technology experience the best picture and sound in any environment

8. Smart Android TV and Hands-Free Voice Search powered by Google Assistant for endless entertainment; works seamlessly with Alexa smart devices, Apple AirPlay 2 and HomeKit

9. Viewing experience just as creators intended with Netflix Calibrated Mode, Dolby Vision and Dolby Atmos

10. With the minimalist ‘One Slate’ design with a ‘Flush Surface’ bezel all your focus is on what’s important; the stunning picture

New Delhi, 5^th November,2020: Sony today launched the new 4K HDR OLED televisions A8H series in India. The high-powered processor in this 4K OLED TV creates a beautiful picture in total harmony with sound, all from a stunning one-slate design.  Get more details about the product here https://www.sony.co.in/electronics/televisions/a8h-series?cid=pr-in-21186

Enjoy best-ever picture quality and contrast with most powerful X1™ Ultimate 4K HDR picture processor

The A8H OLED TV is available in 164 cm (65) in a very slim form factor. The TV is powered by self-illuminating pixels which are precisely and individually controlled by the picture processor X1™ Ultimate. It provides crisp, high-contrast and true-to-life picture. This processor showing amazing versatility, also scales up SD (Standard Definition) and HD (High Definition) content to near 4K picture quality.

Sony’s Pixel Contrast Booster, technology enhances clarity, color and contrast to improve everything you watch

With Pixel Contrast Booster, colour and contrast are enhanced in bright areas so one can enjoy their TV viewing with full of lifelike shades and hues, more depth, fine texture and the pure black contrast that only Sony’s OLED can deliver. This unique Sony technology ensures more shades and tones of color for natural looking detail and realistic textures.

X-Motion Clarity technology providing incredible refresh rate that is brighter and clearer than ever before

With pictures created by millions of individually controlled pixels, everything is sharp and clear on this new OLED and with the X-Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.

TRILUMINOS™ display reproduces a wider and more precise range of colours

In A8H, by widening the colour spectrum, TRILUMINOS powered by X1™ Ultimate processor reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise, so pictures are closer than ever to real life.

Most immersive and dynamic sound experience with the new Acoustic Surface Audio™

Acoustic Surface Audio™ in A8H includes twin subwoofers for bass that enables sound to follow the action for a truly immersive experience. An innovative actuator behind the screen vibrates discreetly to create sound giving viewers the feeling that sound is coming directly from the place in the scene where the action is happening such as dialogue from characters, engine noise from a car.

Multidimensional sound with S-Force Front Surround Sound and Dolby Atmos® built-in

With the new A8H, you can hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi surround speaker system within your TV, so you can enjoy all the thrills of more immersive sound. With Dolby Atmos, sound comes from above as well as from the sides, so you can hear objects moving overhead for a truly multi-dimensional experience. With Voice Zoom, you can hear human speech clearly without having to turn up the volume, which is ideal for news bulletins and documentaries.

 With ambient optimisation technology experience the best picture and sound in any environment

A8H boasts of unique ambient optimisation technology automatically adjusting picture and sound to your environment. On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This OLED TV includes an embedded light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view. Similarly, sound experience can also change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised as per the setting in your room.

Smart Android TV and Hands-Free Voice Search powered by Google Assistant for endless entertainment; works seamlessly with Alexa smart devices, Apple AirPlay 2 and HomeKit

The A8H features Sony’s Android TV which supports more than 5000 apps and game from Google Play™, including YouTube™, Netflix, Amazon Video, Disney+ Hotstar. For deeper smart home integration, the OLED TV also has built-in voice assistant. The built-in microphones on the TV will allow viewers to have a truly hands-free experience. Viewers can simply talk to the TV to find what they want quickly, or to play TV shows, movies, and more without using the TV remote.

A8H is compatible with Apple AirPlay 2 and HomeKit. AirPlay 2 lets you effortlessly stream content from your iPhone, iPad and Mac right to your Sony TV. HomeKit lets you easily and securely control smart home products using the Home app or by asking Siri on your Apple devices. The TV can also work with popular smart speakers like Google Home or Amazon Echo, which allow viewers to control the TV and stream content on it just by asking smart speakers.

Viewing experience just as creators intended with Netflix Calibrated Mode, Dolby Vision and Dolby Atmos

For the ultimate in picture quality, the A8H pairs the brilliance of 4K clarity with the brightness, colour, and detail of High Dynamic Range (HDR). It features a picture mode specially developed to enjoy Netflix Originals called the NETFLIX Calibrated Mode. This mode reproduces the same picture quality on the TV as the creators intended. On AH8 you can also experience the cinema thrills with Dolby Vision™ that brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound. In addition, the TV comes with eARC HDMI input to connect and enjoy Dolby Atmos content on supported audio devices.

With the minimalist ‘One Slate’ design with a ‘Flush Surface’ bezel all your focus is on what’s important; the stunning picture

 The A8H is very slim in depth, it fits as close as a picture and blends effortlessly with your room. Its flush bezel, keeps you focused on the picture and not the television. It has a flexible metal blade stand which is soundbar-ready, the direction of this versatile stand can be adjusted so your TV display won’t disturb your viewing, even when used with a soundbar.

Price and Availability

BRAVIA A8H will be available across Sony retail stores (Sony Centre and Sony Exclusive), www.ShopatSC.com portal, and major electronic stores and exclusively on Amazon e-commerce portal in India from 5^th November 2020 onwards.