Sony introduces Alpha ZV-E10, the new interchangeable-lens camera for creators

1. Design and functionality optimized for Vloggers making it a perfect Vlogging partner

2. Steady shot, active mode for advanced image stabilization even when shooting hand-   held while walking

3. An Interchangeable-lens Camera for expanded creative expression and versatility

4. Advanced Autofocus with Real-time tracking and Eye Autofocus for shooting on the go

5.High Quality Audio along with reliable and versatile sound options

6. Auto exposure maintains the brightness putting the subject first

7. Cutting-edge Video Features for flawless vlogs and videos

8. Designed keeping the Creators of today in mind, prioritizing ease-of-use and  convenience while shooting

9. Impressive battery life to record for hours without any worry

10. Follow the Livestreaming trend and stay connected

11. Efficient workflow with Easy File Data and Transfers

New Delhi, September 20, 2021: Sony India today announced a compact and portable mirrorless camera with a feature-set optimized for vloggers and content creators – the new Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators.

At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus”^[i] that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting”^[ii] mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

“For the growing needs of today’s creators to have a creative edge, Sony introduces latest interchangeable-lens camera, the Alpha ZV-E10,” said Mr. Mukesh Srivastava, Head of Digital Imaging Business at Sony India. “The new Alpha ZV-E10 is an amalgamation of the versatility and excellence in image quality of a larger-sensor interchangeable lens camera that offers user-friendly features, specifically designed for still and video, making it an ideal tool for creators looking to transition to a more advanced set up.”

Design and functionality optimized for Vloggers making it a perfect Vlogging partner

The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g^[iii]) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.  In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch.

Steady shot, active mode for advanced image stabilization even when shooting hand-held while walking

The new Alpha ZV-E10 camera offers electronic image stabilization with Active Mode^[iv] which delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording.

An Interchangeable Lens Camera for expanded creative expression and versatility

The Alpha ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision and creator’s intent.

 Advanced Autofocus with Real-time tracking and Eye Autofocus for shooting on the go

Sony’s industry-leading AF technology enables the user to leave the focusing duties to the camera so that they can concentrate on composing their shot. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video^[v], Real-time Tracking^[vi] that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while shooting on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose between fast focusing or slow focusing according to their creative preferences. Additionally, the Alpha ZV-E10’s Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen. With one tap, the user can instantly shift the focus position to a subject in the image periphery.  This is available in both still and video modes.

High Quality Audio along with reliable and versatile sound options

Sony’s leading technology enables the Alpha ZV-E10 to capture crystal clear sound recording that clearly captures the speaker’s voice, thanks to its internal Directional 3-Capsule Mic and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the Alpha ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe Cap and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync.

 Auto exposure maintains the brightness putting the subject first

When shooting in different settings with dramatic changes in light, the user can rest assured that the Alpha ZV-E10 will automatically correct the exposure so that the subject’s face is not over or under exposed, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subjects face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes.

Cutting-edge Video Features for flawless vlogs and videos

The new Alpha ZV-E10 camera includes advanced video features such as 4K video shooting

through full pixel readout without pixel binning^[vii] and Slow & Quick Motion^[viii] with High-speed full HD recording at 120 fps^[ix]. The ZV-E10 offers high bit rate XAVC S™ codec^[x] at 100Mbps when recording 4K and 50Mbps when recording Full HD. With ZV-E10, shoot stunning time-lapse videos^[xi] with Interval Shooting^[xii]. Hybrid Log-Gamma (HDR) ^[xiii] / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3 to deliver expressive cinematic look.

Designed keeping the creators of today in mind, prioritizing ease-of-use and convenience while shooting

Users can comfortably operate the new Alpha ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera.  When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording which quickly lets the user know if the recording is active when behind the camera. A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses. When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from 8 zoom speed settings for added creative flexibility.

Impressive battery life to record for hours without any worry

The Alpha ZV-E10 features long battery performance with enough power to capture up to 125 minutes^[xiv] or 440 images^[xv] on a full charge so the user can record for long periods without worry.  Power can be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. ​To conserve the camera’s battery, the Alpha ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode^[xvi] by closing it and instantly shoot by opening the panel.

Follow the Livestreaming trend and stay connected

The Alpha ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone^[xvii] for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the Alpha ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. Alpha ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The Alpha ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.

Efficient workflow with Easy File Data and Transfers

Using Sony’s Imaging Edge Mobile app^[xviii], users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF^[xix].

Price and Availability

The new ZV-E10 camera will be available across all Sony Centers Alpha Flagship stores, www.ShopatSC.com portal, major electronic stores and ecommerce websites (Amazon and Flipkart) from 20^th September 2021 onwards.

About Sony Alpha Community

In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha. For more information, visit Alpha Community

[i] Background Defocus is the name of the function assigned by default to the C1 button. Aperture values in Bokeh Switch Defocus / Clear are as follows. Movies: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F8-11, controlled automatically between F8 and F11 according to the environment. Stills: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F11. F values are not displayed in either Movies or Stills. The menu item associated with the Bokeh Switch is named “Background Defocus”.

[ii] When Product Showcase Setting is activated image stabilisation on this model it remains on.

[iii] With battery and memory card included.

[iv] Image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S&Q

[v] Real-time Eye AF for animals is not available in movie shooting.

[vi] Tracking” in the menu.

[vii] When recording at 24p. With image stabilisation Off/Standard Mode.

[viii] Sound recording is not possible. A Class 10 or above SDHC/SDXC card is required.

[ix] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording. Frame rates are 1-120fps (NTSC) or 1-100fps (PAL).

[x] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps

[xi] Time-lapse movie creation is possible on a PC

[xii] Wi-Fi is not operational during interval shooting

[xiii] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) movies

[xiv] Continuous recording time for movies.

[xv] CIPA standards.

[xvi] On this model, whatever the screen orientation (inward or outward facing), the user can shoot as soon as they open the screen.

[xvii] Your PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Among smartphones, operation has been verified with the Xperia 1 II and Xperia 5 II (latest firmware required) for Android™ 11 or later (As of May 2021). Compatibility with other smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port.

[xviii] Imaging Edge Mobile version 7.5.1 or later is required.

[xix] “Power off connection” in the camera’s smartphone settings must be turned ON, and the camera and smartphone must be paired via Bluetooth.