Sony India launches new products with very attractive consumer offers for Durga Puja
Sets 40% growth target for television business with an overall plan to achieve Rs. 350 crore sales
- New products launched across categories such as BRAVIA televisions, Alpha cameras and lenses, Soundbars, Party Speakers, Headphones and Bluetooth Speakers
- Unique SMART HOME KIT with select BRAVIA televisions and assured gifts with other products
- Attractive finance and cashback offers available to make purchase easier
- Investment of Rs.25 crore during Durga Puja towards marketing activities in West Bengal region
Kolkata, 5th September 2019: Sony India has set itself a target of 40% growth in BRAVIA television business in West Bengal market vis-a-vis last festive season with an overall plan to achieve sales to the tune of Rs. 350 crores. With a slew of new products, easy finance schemes, consumer promotional offers and a highly visible marketing campaign, Sony intends to add joy to the Durga Puja festivities in West Bengal.
New products launched across categories such as television, digital imaging, home and personal audio
Sony has recently launched new products across categories, such as BRAVIA televisions, Alpha cameras and lenses, soundbars, party speakers, headphones and Bluetooth speaker. Some of the latest product offerings include flagship BRAVIA OLED MASTER series A9G and BRAVIA OLED 4K TV A8G series in the television segment. In digital imaging, A7R III & A7 III full frame cameras, RX0 II ultra-compact camera, a vlogger kit including A6400 camera along with additional accessories, Super-Telephoto 600mm F4 G Master™ Prime Lens and 200-600mm F5.6-6.3 G OSS Super-Telephoto Zoom Lens are available. Home audio segment has seen the launch of HT-Z9F and HT-X8500 Dolby Atmos soundbars; WH-XB900N Extra Bass Noise Cancellation headphone with Alexa, SRS-402M wireless Alexa speaker and SRS-XB32/22 Extra Bass Bluetooth speakers have been added to the personal audio segment.
Unique smart home kit with select BRAVIA televisions and assured gifts with other products
Sony has many attractive offers for consumers this festive season. The most interesting & innovative offer for Durga Puja this year is the smart home kit as an assured gift with select BRAVIA televisions. The kit will help customers control their home appliances by voice command using their Bravia Android Television. With this Sony enables customers to take their first steps towards making their home a ‘Smart one’. Other assured gifts on purchase of soundbars, party speakers and Alpha cameras include products such as premium Extra Bass Headphones, mic and USB Portable chargers. This promotional scheme will be valid from 6th September till stocks last. There is also three-year warranty on select Full Frame Alpha cameras.
Attractive finance and cashback offers available to make purchase easier
In addition to consumer promotion offers, customers can also avail special finance offers through Bajaj Finserv, IDC First Bank, HDB financial services and HDFC bank with down payment of just Re. 1 at no extra processing fees.
Investment of Rs.25 crore during Durga Puja towards marketing activities in West Bengal region
Sony India plans to invest heavily in the region by pumping Rs. 25 crore as marketing investment. These investments are primarily towards print and outdoor advertisements, PR and digital marketing and shop-front enhancement across Bengal.
Speaking at the launch event, Mr. Sunil Nayyar, Managing Director, Sony India, said, “We acknowledge the trust that customers in West Bengal have shown in us. For this Durga Puja, we want to offer the most cutting-edge products bundled with unique consumer promotion offers and easy finance schemes to our consumers. We are confident to make this Durga Puja a memorable one for them and achieve sales of Rs.350 crore during festive season”.
Mr. Satish Padmanabhan, Sales Head, Sony India, added saying, “We have a wide array of new products in each category available for consumer. There are also assured gifts on purchase of select products across categories such as BRAVIA televisions, soundbars, party speakers and alpha cameras which will drive the growth this season. We will back these promotional offers with robust marketing investment of Rs. 25 crore towards ATL and BTL campaign”.