Sony India brightens your Diwali with exciting festive season offers

• New products launched across categories such as BRAVIA televisions, Alpha cameras and lenses, Soundbars, Party Speakers, Headphones and Bluetooth Speakers
• Unique SMART HOME KIT with select BRAVIA Android televisions, discounts and assured gifts in other product categories
• Attractive finance schemes and cashback offers available to make purchase easier
• Sets growth target of 100% in premium television segment, 15% in the overall television business, 80% in Digital Imaging, 40% in Soundbar, 60% in Party speaker and 90% in headphones category in the festive season vs corresponding period last year (Sep – Nov)

New Delhi, 9^th Oct 2019: Sony India today announced its plans for the Diwali festive season. With wide array of new products in each category, exciting discounts on key product models and assured gifts on purchase of select products across categories, we expect this Diwali to be a bright one for our customers in India.

New products launched across categories such as BRAVIA televisions, Alpha cameras and lenses, Soundbars, Party Speakers, Headphones and Bluetooth Speakers

In preparation for the festive season, Sony has announced an array of innovative products across all categories and price points with the objective of maximizing customer satisfaction during the festive season. The recently launched new products across categories such as BRAVIA televisions, Alpha cameras and lenses, soundbars, party speakers, headphones and Bluetooth speakers. Some of the latest product offerings include flagship BRAVIA OLED MASTER series A9G and BRAVIA OLED 4K TV A8G series, Premium 4K HDR LED TVs X9500G, X8500G and 4K HDR Triluminos LED TVs X8000G and X7002G in the television segment. In digital imaging, A7R IV, A7R III & A7 III full frame cameras, RX0 II ultra-compact camera, a vlogger kit including A6400 camera along with additional accessories, Super-Telephoto 600mm F4 G Master™ Prime Lens and 200-600mm F5.6-6.3 G OSS Super-Telephoto Zoom Lens are available. Home audio segment has seen the launch of HT-Z9F and HT-X8500 Dolby Atmos soundbars; WH-XB900N Extra Bass Noise Cancellation headphone with Alexa, SRS-402M wireless Alexa speaker and WH-CH510 & WI-XB400 affordable wireless headphones have been added to the personal audio segment.

Unique SMART HOME KIT with select BRAVIA Android televisions, discounts and assured gifts in other product categories

BRAVIA: With higher demand for Smart TVs, Sony is offering an innovative and unique Smart Home kit as an assured gift with purchase of select BRAVIA android televisions. The kit will help customers control their home appliances by voice command using their BRAVIA Android Television. Customers can also control these via their smartphones with the help of an application or with Google Assistant and Alexa enables devices. With this Sony enables customers to take the first steps towards making their home a ‘Smart one’ this Diwali.

Triple Bonanza Offer: On purchase of BRAVIA premium TVs like OLED A9G/A8G with HT-Z9F Soundbar customers will enjoy benefits worth Rs. 51,000 which includes a smart home kit worth Rs. 24,490, a discount of Rs. 10,000, the rear surround speaker SA-Z9R worth INR 10,990 and an additional cash back of Rs. 6,000 available at no additional cost.  Further extending the benefit of reduction in the import duty on open cell LED TV panel to its customer, Sony has also adjusted the price for its large screen televisions, effective from 27^th September 2019 onwards.

Digital Imaging:

With purchase of APSC cameras, a combo of Extra Bass Headphones worth Rs. 3,290 and a USB Portable charger worth Rs. 2,690 will be the assured gifts. With Full Frame Alpha Mirrorless Cameras, a Sony Pro-style camera backpack worth Rs. 9,990 along with 3 years extended warranty will be available. To ease the buying process, customers can avail 24/4 EMI scheme valid from Oct till Dec 2019, in which customers can pay 4 EMI as down payment, balance amount is adjusted in remaining 20 EMIs. Other existing finance schemes such as 9/0 EMI, 12/4EMI, 18/4 EMI will also continue during this period

Audio (Home Audio-Video and Personal Audio):

Customers can enjoy attractive discounts with purchase of Soundbar with select BRAVIA TVs 80 cm (32) & above and purchase of 4K Player with select BRAVIA TVs 123 cm (49) & above. Other assured gifts include a Sony Mic worth Rs. 1,390 on purchase of any party speaker and a minimum discount of Rs 3,000 on WH-1000XM3 noise cancellation Headphones, Rs. 6,000 off on SRS-XB402M Bluetooth Alexa wireless speaker and Rs. 1,000 off on SRS-XB22 and SRS-XB32 Bluetooth speakers.

Attractive finance schemes and cashback offers available to make purchase easier

Customers can avail special finance offers through Bajaj Finserv, IDC First Bank, HDB financial services and HDFC bank with down payment of just Re. 1 at no extra processing fees to make purchase easier on the pocket. All promotional scheme will be valid from 28^th September 2019 till stocks last.

Mr. Sunil Nayyar, Managing Director, Sony India, “Sony has always strived to bring best in class technology and premium experience to customers in India. In this festive season, we have announced the most cutting-edge products bundled with unique consumer promotion offers and easy finance schemes that will resonate with our customers. We are confident that our focussed strategy, robust marketing initiatives and competitive pricing will enable us to enhance market-share and further solidify our position as a market leader in consumer durable industry”.