Overview

Sony India has been working to contributing towards the marginalized sections of society. To build a better future for the people, we believe that it is extremely important to empower them by implementing several welfare schemes. Our view of CSR is beyond a one-time donation; it is a means to give back to the society in which we exist through sustainable projects.

Our strategic philanthropic and Corporate Social Responsibility (CSR) efforts are aligned to reflect the diverse interests of our key businesses and focus on several distinct areas: education; providing shelter; rehabilitation of the differently-abled; sustainability and the environment; and heritage protection.

Our key areas of focus

Social Value
Social Value
Contribution to society
Contribution to society
Getting closer to people & society
Getting closer to people & society
Sustainability
Sustainability

Sony Values

Dreams And Curiosity
Dreams and Curiosity
At Sony India, we strive to nurture the dreams and curiosity of people from different walks of life.
Dreams And Curiosity
Diversity
Driven by our aim to touch millions of lives around us, we uphold this belief close to our heart. We strongly believe that a lot can be achieved by harnessing differing viewpoints.
Dreams And Curiosity
Integrity and Sincerity
At Sony India, we firmly believe in the twin virtues of integrity and sincerity. All of our projects are fueled by these two values.
Dreams And Curiosity
Sustainability
Fulfill our stakeholder responsibilities through disciplined business practices.
Our Vision

Our Vision

Corporate Social Responsibility holds great importance for Sony India.

For the longest time, we have been working towards creating a social impact. Following which, we have started projects related to education, environment and animal conservation, care for the elderly, create employment opportunities for the differently-abled, nurture urban underprivileged children. Our aim is to also provide shelter and rehabilitation facilities for the differently-abled, run development and heritage conservation programs.

Our CSR programs have received multiple applauds.

We have received BT Award for the “Hole in the Wall” project and village development.

We have received Golden Peacock Awards for education and village development.

Our CSR head, Mr. Sanjay Bhatnagar, has been widely recognized as a prominent leader.

A peek into our CSR initiatives

Indian Army - Palliative Care Centre (PCC)
Indian Army - Palliative Care Centre (PCC)
GDA Training - Skill Development Program at Amrita Hospital
GDA Training - Skill Development Program
SHEOWS: Old age home
SHEOWS: Old age home
NIIT: Hole in the Wall
NIIT: Hole In The Wall
WWF: Conservation of Animal
WWF: Conservation of Endangered Species
Village development: Alwalpur
Village development: Alwalpur
VVMVP (Art of Living) /MR (Manav Rachna University): Supporting youth sports
VVMVP/MR: Supporting youth sports
Cultural Project (Heritage Protection) with Art of Living
VVMVP: Haridwar Project
United Orphanage: Supporting Psychologically affected
United Orphanage: Supporting
Psychologically affected
Calcutta Rescue Mission: Supporting School for poor children
Calcutta Rescue Mission
Xiborg: sports project for disabled
Xiborg: Sports Project for
Disabled

Know more about our initiatives

SHEOWS: Old Age Home
Started in: December 2014
Places: Guru Vridh Ashram, Delhi

Sony India joined hands with Saint Hardyal Educational and Orphans Welfare Society (SHEOWS) to provide doctors, nurses and attendants for the elderly citizens of our country. We wish to offer them best health care facilities. These include free checkups and regular health scans.

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Located at Guru Vridh Ashram, Delhi, the SHEOWS Old Age Home offers the abandoned and the destitute elderly free health care facilities. Since the time we have collaborated with SHEOWS, we have taken up rehabilitation of the elderly in our hands. Apart from offering free health check-ups to the elderly people, we support the electricity bill of the old age home. We try our best to add colors to their lives for celebrating festivals together with them. We organize fun activities for them. Our aim is to spread smile on their face and make their time at the old age home happy and comfortable.

NIIT: Hole in the Wall
Started in: March 2016
Places: Delhi and Rajasthan

At Sony India, we wish to make education accessible and interactive for children across the country. To promote interactive and fun learning sessions, our Hole in the Wall Campaign provides “Hole-in-the-Wall” learning kiosk and caretaker for poor children who are living in slum area or rural place.

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Breaking the traditional stereotype of learning within the four walls of a school classroom, the Hole-in-The-Wall project takes the Learning Station to the playground, employs a unique collaborative learning approach and encourages children to explore, learn and just enjoy!

As a concept, Hole-in-the-Wall has multiple dimensions and a potential which is virtually limitless. What it offers someone depends on the perspective one is looking from.

For villagers, the program allows children to come together and engage in meaningful conversation and indulge in immersive learning activities that broaden their horizons.

Over the past few years, Hole-in-the-Wall kiosks with Solar battery have been installed in 5 schools in Alwar. The Hole-in-the-Wall area is a very safe and secure learning space for children. Care takers hired by NIIT are sitting to support children on the weekdays. Our project is contributing towards enhancing the safety of their resident area.

The Hole in the Wall offers the world a fresh perspective on the learning process.

WWF: Conservation of Endangered Species
Phase -II
Started in: April 2021
Places: Goa (Guitarfish conservation)

Guitarfish is a cartilaginous fish and is threatened due to habitat loss and mortality in fishing operations, where they are mostly considered as bycatch. Guitarfish are economically unimportant to the fishers, though they have been a source of occasional nutrition to them. The project ‘Conserving Goa’s Guitarfish Species Through Baseline Data Mapping and Awareness Efforts’, aims at collecting knowledge about the status, presence and ecology of the Guitarfish along Goa’s coastline. This information is obtained from the local fishing communities. It also desires to develop awareness initiatives using the collected information which will in-turn lead to its conservation in the near future.

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Phase - I
Started in: October 2015
Places: Arunachal Pradesh ((Snow Leopard and Red Panda conservation)

At Sony India, we care about the bounties of nature. The world is full of beautiful animals. Back home, the gorgeous north-eastern state of Arunachal Pradesh is inhabited by Leopards and Red Panda. To save these two precious species from becoming extinct, we have partnered with WWF India to save them. Our campaign involves training and supporting CCA to protect Red Panda and Snow Leopard. We also support local industry (tourism etc.) to avoid hunting animals and make films to create awareness about conservation.

Village Development: Alwalpur
Started in: March 2016
Places: Alwalpur Village, Palwal, Haryana

Alwalpur is a village located in Palwal Block in Haryana with a total population of over 15,000 people. The project not only aimed at sustainable village development but has also catered to the aspect of development by generating awareness amongst community on various issues towards sound behavioural change.

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Some of the visible impacts were as follows:
  • Better health care programs: With special focus on maternal and child health wherein both general and specialized (gynaecology & paediatrics) health camps were organized which benefitted more than 1400 villagers including women, children and old people.
  • Youth skill development programs were organised which witnessed the enrolment of 160 youths and their successful completion of trades like computer literacy, mobile repairing & beautician courses. These training not only imparted skill but paved a path for these youths to be budding entrepreneurs. Some individuals were able to start their own ventures upon completing these programs.
  • Extracurricular activities like sports which saw participation from more than 200 youth and children in athletics, wrestling and “Kabaddi”.
  • Participation of women in social gatherings has improved over the past one year. This was visible in the women participation in meets organised by Sony India.
  • Emphasis on women empowerment through formation of Self Help Groups and enterprise development by organizing capacity building workshops for more than 60 women.
  • Social infrastructure development through renewable energy applications like installation of solar panels in Government Schools, erecting solar streetlights, distribution of solar lanterns to 250 children coming from disadvantaged background.
  • Agriculture initiatives have been undertaken in order to improve quality of life through horticulture and kitchen garden development, construction of vermi-compost units, building drainage systems, undertaking WASH programs etc. were done.
  • We are also working towards the development of village infrastructure (pipeline from village to canal, pole light etc.)
VVMVP/MR: Supporting Youth Sports
Started in: March 2018
Places: Faridabad (Haryana)

Sony India aims to create a grass root revolution in sports among the youth. We hope to cater to the youth of our country in Badminton, Football, Table Tennis and Shooting. Our goal is to scout for young talent and provide them world class sports infrastructure and training, in collaboration with Manav Rachna Sports Academy & Art of Living.

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At present, we have put the training program on hold due to the COVID-19 situation. The same will start once schools reopen.

Cultural Project (Heritage Protection) with Art of Living
Started in: March 2017
Places: Haridwar (Uttarakhand)

Sony India undertook a cultural project in collaboration with the Art of Living. The Haridwar project is one of the most sacred, world renowned Hindu pilgrimage area. It also holds a record of maximum number of people (during Kumbh) gathering at one place to take holy dip in the River Ganga. The aim of the project is to provide Big LED Screen, shoe stand and Entry Gate with CCTV coverage etc.

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Xiborg: Sports Project for Disabled
Started in: December 2019
Places: Pune and Mumbai (Maharashtra)

Continuing our efforts to rehabilitate the differently-abled, Sony India started providing blade to enthusiastic amputee. We have also organized several training camps where we coached them about how to use a blade for sprinting. We have encouraged them to be a part of global events and secure a mark in world ranking.

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Taking forward the initiative, the Sony India provided artificial leg (blade) to 2 top Para Athlete in Pune and Mumbai with support of Dr. Endo and SCSL team. They will be trained at Tokyo for International events to represent India.

However, due to the ongoing COVID-19 situation, all activities have been put on hold. Once the situation improves, this activity will resume.

Training camp had been held in May’23. One athlete from Pune visited Tokyo for training and blade adjustment under this Project who will be participating in national & international events in near future.

“Blade for All” campaign will be launched in August 2023 at Hyderabad for interested amputees.

Indian Army - Palliative Care Centre (PCC)
Started in: June 2022
Places: Delhi Cantt (Delhi)

Sony India, in collaboration with the Indian Army, has launched a project focused on the integration of medical, psychological, social, and spiritual care for patients, along with providing essential support to their families. Launched in June 2022, the Palliative Care Centers (PCCs) have actively admitted terminally ill patients, including soldiers, ex-servicemen and their dependents. The PCCs offer a range of services, such as palliative care provisions, respite care, education programs for caregivers attending to bedridden patients, and joint sessions for patients and their families to address end-of-life concerns.

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The partnership between Sony India and the Indian Army under this project exemplifies a shared commitment to enhancing the quality of life for individuals navigating through terminal illnesses by incorporating multidimensional care modalities and to establish a compassionate environment that caters to the diverse needs of patients and their families, fostering an atmosphere of understanding and comfort.

GDA Training - Skill Development Program at Amrita Hospital
Started in: July 2022
Places: Faridabad, Haryana (NCR)

Sony India has partnered with Kedman Skilling to launch the General Duty Assistant (GDA) Skill Development Program. This initiative aims to create employment opportunities for underprivileged women in nearby villages of Faridabad while aligning with Sony's CSR vision. Through the program, participants will receive comprehensive training in healthcare duties, empowering them with the necessary skills to secure employment in the sector.

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By undertaking this partnership, Sony India demonstrates its commitment to social impact and the upliftment of marginalized communities. The GDA Skill Development Program strives to provide a brighter future for underprivileged women, fostering equality, inclusivity, and sustainable development.

United Orphanage: Supporting Psychologically affected
Started in: January 2018
Places: Coimbatore

Sony India has partnered with the United Orphanage, located in Coimbatore, to support psychologically affected orphans. In their collaborative efforts, Sony India has provided solar panels, an RO system and air coolers to improve living conditions. Also arranged for a psychiatrist, an MSW social worker, a staff nurse and wardens to cater to the orphans' psychological and medical needs. Additionally, Sony India donated a BRAVIA TV for recreational purposes.

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Furthermore, we facilitated the establishment of a medical center with lab equipment and provided salary support to a doctor, an MSW social worker and a staff nurse. Sony India also offered salary grants to five technical staff members. Through these contributions, Sony India aims to enhance the well-being and provide a hopeful future for the psychologically affected orphans at the United Orphanage.

Calcutta Rescue Mission: Supporting School for poor children
Started in: January 2018
Places: Kolkata

This project has been launched in collaboration with Calcutta Rescue, an Indian-registered charity working to improve the lives of the poorest people in and around Kolkata with the aim of providing Education and medical care to them and to prepare them for their transition to a formal school. Sony India has been supporting about 12O children through this initiative by facilitating the maintenance of the school facilities. From 2019 onwards remedial classes have also been incorporated in the timetable for all class levels along with Standardized tests that are conducted as per ASER guidelines.

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We at Sony India extended our hand in helping the children of these areas achieve their full potential through education, facilitating their acquiring new skills and imparting in them values that will bring success in their lives and make them honest and productive citizens.