Prices starting at:
MRP
Rs. 69,900
(incl. of all taxes)108 cm (43) KD-43X74K | MRP Rs. 69,900 (incl. of all taxes) |
126 cm (50) KD-50X74K | MRP Rs. 85,900 (incl. of all taxes) |
139 cm (55) KD-55X74K | MRP Rs. 99,900 (incl. of all taxes) |
164 cm (65) KD-65X74K | MRP Rs. 139,900 (incl. of all taxes) |
X74K | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
65 TV design
65 TV design
65 TV design
65 TV design
65 TV design
65 TV design
65 TV design
50 TV design
50 TV design
50 TV design
50 TV design
Our powerful processor on this Sony BRAVIA 4K TV uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.
See glorious 4K pictures, rich with real-world detail and texture, exclusively powered by our 4K Processor X1™. Images filmed in 2K and even HD are upscaled to close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.
Clear Phase technology analyses physical speaker response and compares it to the original audio signal, across a range of frequencies. This data is used to cancel out any peaks or dips in the speaker's natural response to give pure, natural audio with smooth, even reproduction of all frequencies.
Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows and music. Ask Google to find a specific title, search by genre or get personalised recommendations on what to watch by saying, "What should I watch?" Even get answers on-screen, control smart-home devices and more.
Sony televisions built with the new and improved X-Protection PRO technology are made to last. Not only are they equipped with superior dust and humidity protection, they also pass the highest standards of Sony's lightning tests, meaning your TV is safeguarded from lightning strikes and power surges. Keep enjoying seamless entertainment with a TV that lasts longer.
Our BRAVIA XR TVs are not only designed for an immersive viewing experience but also with the environment in mind. We are committed to protecting the environment in the production of our TVs. Display Off Mode helps save energy by turning the picture display off without putting the TV into full stand-by mode when just listening to audio.
Our TVs include visual, hearing and mobility accessible technology.
Specifications and Features
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
Read MoreENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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