X74

Vivid 4K pictures in an incredibly smart TV

Take your viewing further with glorious 4K pictures and all the excitement of Android TV™ entertainment.

TELEVISIONS

X74 | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

X74 Series
Picture of X74 | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

108 cm (43)

KD-43X74

MRP

Rs. 66,900

(incl. of all taxes)

126 cm (50)

KD-50X74

MRP

Rs. 84,900

(incl. of all taxes)
Beautiful colours and contrast, fine details

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything that you watch is closer to 4K resolution, full of lifelike colour and contrast.

Easy access, easy living

With easy access to all of your favourite content, services and devices, this smart Android TV makes life simpler.

Recycle. Renew. Reduce.

BRAVIA TVs contribute to the protection of the environment. Display Off Mode helps to save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed.

Discover more features

Assistive Technology logo
Assistive Technology on Android TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications and Features

Step up to glorious 4K entertainment with four times the detail of Full HD and exciting new content on Android TV™.

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

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ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed