X74
Vivid 4K pictures in an incredibly smart TV
Take your viewing further with glorious 4K pictures and all the excitement of Android TV™ entertainment.
108 cm (43) KD-43X74 | MRP Rs. 69,900 (incl. of all taxes) |
126 cm (50) KD-50X74 | Available soon |
X74 | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
Beautiful colours and contrast, fine details
Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything that you watch is closer to 4K resolution, full of lifelike colour and contrast.
Easy access, easy living
With easy access to all of your favourite content, services and devices, this smart Android TV makes life simpler.
Recycle. Renew. Reduce.
BRAVIA TVs contribute to the protection of the environment. Display Off Mode helps to save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed.
Discover more features
Assistive Technology on Android TV
Our TVs include visual, hearing and mobility accessible technology.
Specifications and Features
Step up to glorious 4K entertainment with four times the detail of Full HD and exciting new content on Android TV™.
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
Read MoreENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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