A95K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what's on screen, with pictures and sound in total harmony for a truly immersive experience.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?" Even get answers on-screen, control smart-home devices and more. 

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

This new OLED(QD-OLED) TV with millions of individual, self-illuminating pixels delivers more colours than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every colour is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. 

Watching TV from the sides has never been so satisfying. Our next generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles.

Sound comes directly from the screen with Acoustic Surface Audio＋™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

With BRAVIA XR™, everything you watch gets the true surround-sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you'll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

Access all of your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting and more—just ask Google.

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.