OLED Contrast & Sound,
Mastered with Human Intelligence


Millions of self-illuminating pixels are individually controlled on an OLED TV screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights.

Why Sony OLED? 

With a Sony BRAVIA XR OLED TV you’ll see more accurate detail, depth and textures in dark scenes. With Sony's decades of experience in picture processing and professional sports broadcasting and making Hollywood blockbusters, you can expect smooth motion for everything that you watch.

Unique to Sony is our Acoustic Surface Audio+ technology where the screen is the speaker. The sound perfectly matches the action on the screen, from crisp and clear dialogue to fast action scenes with the sound flowing all around you with XR Surround.

The worlds first cognitive intelligence OLED TVs 

The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.

Award Winning TVs

Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs - built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.

Acoustic Surface Audio +

With Acoustic Surface Audio+™ and TV center speaker mode, sound comes directly from the centre of the screen with actuators behind the TV vibrating to create acoustics that move with the picture. In addition, two subwoofers provide powerful bass and a spatial effect that allows sound to travel from one side of the room to the other.

*Illustration purposes only design may vary


The entertainment you love. With help from Google. See 700,000+ movies and TV episodes all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Just say “Ok Google, find action movies” to search across your favorite apps. 

As the creators intended

Netflix Calibrated Mode is inspired by Sony’s professional Master Monitor technology used in leading Hollywood studio productions, to bring content to life in unprecedented professional colour accuracy exactly as the creators envisioned.


Our minimalist One Slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. Our BRAVIA XR OLED TVs look and sound beautiful, whether on a stand or mounted on a wall.

Environment Adaptation 

With BRAVIA, you can enjoy the most immersive TV experiences and stunning designs, right alongside innovations that help reduce non-renewable resource use and environmental impact. Sony's unique ambient optimisation technology automatically adjusts picture and sound to your environment.

Industry leading motion for games, sport and movies

With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode

Found your perfect OLED?

Shop our OLED TV range now at selected retail partners.


Shop our XR OLED TV range now at selected partners.