Unrivalled contrast—deeper black, brighter lights
The Backlight Master Drive can display an unprecedented dynamic range with incredibly deep black and dazzling lights. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm and optical design.
See what makes our processors extraordinary
Individual objects — analysed and enhanced
Object-based Super Resolution
Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on-screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.
Making colour and contrast more real
Object-based HDR remaster
With Object-based HDR remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.
Less banding for a smoother picture
Super Bit Mapping HDR
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them all. It creates a smooth, natural TV picture quality as you watch, without the "banding" that can occur on other TVs.
See more detail with databases for noise reduction and upscaling
Dual database processing
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
The power to enhance every picture
It's the knowledge from filming and developing blockbuster movies and TV shows that makes our legendary 4K X-Reality™ PRO & X-Reality™ PRO so special. Patterns in each scene are analysed and enhanced by unique databases to find the most accurate hue, saturation and brightness for each resolution.
OLED Panel Control
Millions of OLEDs, individually controlled
This screen has millions of self-illuminating OLED pixels that can be individually activated to reproduce truly lifelike pictures. Because each pixel lights up independently, you'll see more accurate detail, colour and shades in every scene with OLED technology.
Sony's OLED reliability
Our OLED TVs are designed to prevent image burn-in. The Picture Processor X1™ Ultimate and 4K HDR Processor X1™ Extreme detect if there is a static image on screen and shifts the pixel to avoid burn-in or image retention.
A wider, more natural spectrum of colour
Our original panel controller for OLED maximises dynamic range by widening the area of colour reproduction at high brightness. Pictures are enhanced with extra detail and texture.
LED Panel Control
Beautiful colours from all sides
Watching TV from the sides is now as satisfying as from the centre. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you're watching.
Capturing the full range of dark and light
By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range™ PRO reveals a brightness range three times that of a conventional LED-backlit TV. It enhances any source to near HDR quality with a wider range of brightness.
Making fast-moving scenes bright and clear
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity™ technology keeps everything smooth, bright and clear. Each blink is individually controlled and its duration optimised, while brightness is boosted when needed, so you won't miss a thing.
HDR & Wide Colour
A new viewing experience
High Dynamic Range (HDR) enhances the dynamic range of a picture, increasing the contrast between the brightest whites and darkest blacks. Every pixel is made more accurate, regardless of resolution, bringing scenes to life with greater detail. Movies and TV shows in HDR are closer to the original recording and the director's vision with more brightness, contrast and colour, for a truly lifelike viewing experience.
A wider colour gamut
A TRILUMINOS™ Display excels at reproducing reds, greens and blues—colours that are notoriously difficult for TVs to display accurately. It reproduces the finest colour variations for the best pictures.