Pixels are individually controlled on an OLED screen, with deep blacks and dazzling lights. Powered by Cognitive Process XR and our unique panel control technology, colour and contrast are boosted for exceptionally realistic pictures.
Powered by our Cognitive Processor XR™, XR Triluminos Pro™ brings more than a billion colours to the screen. Together with our wide colour gamut panel and human-centric processor, it analyses the saturation, hue and brightness of every colour to deliver natural shades and exceptional detail.
Our new OLED (QD-OLED) TV has millions of individual, self-illuminating pixels to deliver more colours than ever before. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every colour is displayed in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.
With Acoustic Surface Audio technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place.
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR surround upscaling creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.