Pure black pictures. Beautifully matched sound. This is Sony OLED.

You'll get great pictures with pure blacks and vibrant colours on an OLED TV. Powered by Cognitive Processor XR™, our OLED TVs take vision and sound to the next level with real-life contrast and immersive sound that matches the picture.

Millions of self-illuminating pixels, expertly controlled

Pixels are individually controlled on an OLED screen, with deep blacks and dazzling lights. Powered by Cognitive Process XR and our unique panel control technology, colour and contrast are boosted for exceptionally realistic pictures.

A wide colour spectrum for real-life shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro™ brings more than a billion colours to the screen. Together with our wide colour gamut panel and human-centric processor, it analyses the saturation, hue and brightness of every colour to deliver natural shades and exceptional detail.

Our widest palette of colours, natural and bright

Our new OLED (QD-OLED) TV has millions of individual, self-illuminating pixels to deliver more colours than ever before. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every colour is displayed in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

Image of dinosaurs showing how Acoustic Surface Audio technology plays sound from the right place in the scene
Screen speaker, cinema-like sound 

With Acoustic Surface Audio technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place. 

Living room scene showing surround sound effect with XR Surround
All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR surround upscaling creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.