Millions of self-illuminating pixels are individually controlled on an OLED screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights. You'll see more accurate detail, depth and textures in dark scenes.
With XR OLED Contrast Pro using human perspective analysis on BRAVIA XR™ OLED TVs, colour and contrast are boosted in bright areas so you can enjoy levels of pure black contrast and peak brightness that, until now, have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadows or glare. Our Cognitive Processor XR™ boosts pictures even further, using cognitive intelligence to make the picture just like the way our eyes perceive the world.
With Acoustic Surface Audio technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place.
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR surround upscaling creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.