Inspiring the creators with extraordinary pictures
See how MASTER Series enables gamers to enjoy the truly lifelike world of Gran Turismo® by reproducing subtle nuances of colour, light and gradation, just as the creators intended.
True flagship quality through factory calibration
Discover how the hard work and dedication of our production team in the factory ensures every MASTER Series television reproduces incredibly lifelike pictures in the home.
"It is truly touching to see the picture quality of our prototype. It is our wish to deliver and share the same emotions to as many customers as possible."
Deputy General Manager, Product Design Dept
"The MASTER Series are products packed with the engineers' passion and enthusiasm. Our mission is to manufacture products without disregarding a single bit of their enthusiasm."
Assistant Manager, Production Engineering Dept
"This process is the opposite of the usual idea of manufacturing efficiency. However, we deliberately pursue this to achieve the ultimate quality befitting the flagship model."
Senior Manager, Production Dept
See SPIDER-VERSE as creators see it in the studio
Discover the passion that the creators put into the award-winning movie SPIDER-MAN: INTO THE SPIDER-VERSE and how MASTER Series reproduces their work as they have approved it in the studio.
Bringing the creator's intent to life
For over fifty years, we've been pushing the limits of TV picture quality. Now our expertise in mastering content creation with filmmakers and perfecting screens that replicate the creator's intent has come together in the illustrious MASTER Series TVs.
Cinema comes home
Producing films and developing professional filmmaking equipment has made us a pioneer of the movies, and we've also developed TVs for a theatre-like experience at home. Our goal is to create a TV ultimate concept that faithfully conveys the creators' full intent.
Reproducing every emotion
We aim for TV picture quality with the brightness to illuminate every detail, darkness deep enough to engulf viewers and colours beautiful enough to captivate hearts. Every emotion is reproduced for ultimate realism.
Challenging the creators
We're challenging creators to take full advantage of the technology and explore their creativity. Now filmmakers can develop new cinematic ideas and see them perfectly reproduced in the home.
The challenge of conversion
What the creator sees during shooting is encoded before transmission to the television, then decoded and converted so it can be displayed on the panel. Our Picture Processor X1™ Ultimate minimises image deterioration during this process.
Processing signals at ultra-high bit rates
While developing Picture Processor X1™ Ultimate, we followed a 'not one bit lost' philosophy. Signals are processed at ultra-high bit rates, then restored to their original quality.
Fine-tuning signals for specific panels
The Picture Processor X1™ Ultimate recognises differences in characteristics between panels and types of panels, then adjusts the signal accordingly — our most advanced fine-tuning ever.
Incorporating the finest components
High-precision components in the signal processor help preserve detail across the whole image for TV ultimate realism and visual expression.
Our professionals, from lens to living room
Back in 2000, our TV team began collaborating with Sony Pictures Entertainment on Cinema Mode, the first TV picture quality feature developed for a home theatre experience. Since then, we've been working together to standardise new formats such as 4K and HDR, taking movies in the home closer than ever to the creator's intent.
DISCOVER THE RANGE
Industry professionals speak highly of the MASTER Series
See how well-received the MASTER Series is by leading film and TV professionals.
"MASTER Series television... it was incredible."
Executive Producer, Netflix's Lost in Space
"What you're seeing in those modes is essentially what the directors were seeing when they approved the final version... I think these displays are taking us that one step closer to being able to say definitively, this is what the creator's intent was."
Senior Vice President of Technology, Sony Pictures Entertainment
"We wanted to give our members the experience the storyteller intended... we really needed to work closely with the TV makers and Sony was the perfect partner to work with."
Vice President Device Partner Ecosystem, Netflix
In addition, Netflix has been actively investing in the production of original programming using the latest video image standards, and has developed Netflix Calibrated Mode in conjunction with Sony to ensure picture quality preservation. This mode was specially developed to reproduce the same picture quality as a studio evaluation master for television in order to preserve the filmmaker's vision and intent.
See how Netflix and Sony have mastered colour, contrast and motion in the living room with Netflix Calibrated Mode so you can enjoy entertainment the way the creators intended.
Mastering calibration, the key to flawless colours
What attracts people to a motion picture? There are many elements that go into the creative process such as scripts, scene blocking, editing and colour grading. The creator's story comes to life when these elements are faithfully reproduced on a TV screen for an immersive, emotional visual experience. Precise colour reproduction is the key, revealing the facial features of actors veiled in shadow, subtle details in a spontaneous flash, and fine gradations from dark to light. The MASTER Series is precisely calibrated at the factory for white balance and uniformity to meet the needs of professional creators and ensure consistently high performance.
Preserving the passion of the creators
To address colour variations from the production process, the MASTER Series is ready to use Portrait Displays' high-performance CalMAN® auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity colour reproduction that's true to the original TV signal and can adapt to the subtlest changes in colour that may occur over time. The MASTER Series is CalMAN® ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade colour-calibrated accuracy in the home.