TRANSCEND REALITY
Masters of light
Sony televisions reproduce a wider range of brightness, which more closely reflects the real world than most other TVs. With wider and better contrast, more detail and natural colours appear too.
Amazingly bright, incredibly slim
Slim Backlight Drive+
Our innovative Slim Backlight Drive+ cleverly guides light to where it's needed most on screen. It provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra-slim design.
How the Slim Backlight Drive+ works
The dual-layer edge backlighting structure directs light where it's needed
The Slim Backlight Drive+ has two layers of light guide plates, allowing precise local dimming control and improving quality over a full-array LED backlight. Our unique quad-edge LED structure and X-tended Dynamic Range™ PRO backlighting algorithm brings superior brightness and beautiful contrast from an incredibly slim form.
Conventional edge LED
Conventional full-array LED
Slim Backlight Drive
Capturing the full range of dark and light
X-tended Dynamic Range PRO™
By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range PRO™ reveals a brightness range several times that of a conventional LED-backlit TV, and it enhances any source to near-HDR quality with a wider range of brightness.
Peak performance
How X-tended Dynamic Range PRO™ works
With extraordinary precision in backlight control, X-tended Dynamic Range PRO makes darker areas darker and brighter scenes brighter – revitalising every scene with the widest range of brightness possible.
Superior technology, incredible contrast
With a choice of backlight technology and the magic of X-tended Dynamic Range™ PRO, our televisions fill every scene with extraordinary contrast for true-to-life viewing.
Z9D
XDR contrast 16 times
Backlight Master Drive™
X-tended Dynamic Range™ PRO
X94E/X93E
XDR contrast 10 times
Slim Backlight Drive+
X-tended Dynamic Range™ PRO
X90E
XDR contrast 5 times
X-tended Dynamic Range PRO
Optimising brightness, frame by frame
4K Processor X1™ with Dynamic Contrast Enhancer
4K TVs with the 4K Processor X1 dramatically improve the brightness range, even without X-tended Dynamic Range PRO. This is thanks to Dynamic Contrast Enhancer, which optimises the range of brightness frame by frame according to what’s happening on screen.
Experience a greater range of brightness
With the 4K Processor X1 chip, you'll see more bright and more black in every picture
