For audiophiles, an auditorium filled with hundreds of the latest and greatest audio gadgets may seem like an impossible dream, but the IFA electronics tradeshow has been making this vision a reality since 1924. From personal devices like cool headphones, smartphones and laptops to savvy home appliances like microwaves and washing machines, many of the everyday electronics we know and love have been debuted at this world-famous event.
One of the largest consumer electronic conferences in the world, this massive event is held annually in Berlin, Germany, and gathers nearly 250,000 visitors each year. IFA serves as a major meeting place for key retailers, buyers and industry experts to discover new consumer electronics from around the globe.
From home entertainment to appliances and more, there was a lot of excitement surrounding the products unveiled at IFA 2016. One of the most buzzed-about products was Sony's MDR-1000X headphones. Equipped with innovative audio technology and built with sleek design and functionality, these industry-leading noise cancelling headphones* will be at the top of every audiophile's wish list in 2017.
Consumers are Going Wireless
The wireless headphones and audio devices industry is expected to be worth as much as $38.5 billion by 2023.
In fact, wireless headphones and audio gadgets of all kinds are gaining in popularity. The wireless audio device industry is expected to be worth as much as $38.5 billion by 2023, up from just $6.9 billion in 2014 according to a report published by Transparency Market Research. Increased consumer demand for advanced products features like the MDR-1000X headphones' innovative noise cancelling technology is one of the reasons for this expected growth in industry value.
Read on to discover all of the cool features of the Sony MDR-1000X headphones.
The Latest Audio Technology and Coolest Headphone Design
The MDR-1000X headphones are one of this year's must-have audio products, featuring exciting new technology and cool design aspects. If you're a music lover who wants high-quality sound options and a comfortable, functional design, the MDR-1000X headphones are the perfect headphones for you.
The MDR-1000X headphones feature industry-leading noise cancellation technology*, including new high sensitivity driver units to filter out unwanted noise and optimised Dual Noise Sensor technology that uses internal and external microphones to detect and offset ambient sound. These headphones combine high quality sound with various audio features and settings to manage outside noise, no matter where you are.
Another cool feature of the MDR-1000X headphones is Sony's new SENSE ENGINE technology. By incorporating noise cancelling and sound-enhancing capabilities, SENSE ENGINE improves overall audio quality by giving users the ability to design their own personalised listening experiences.
With these headphones, you can choose from a variety of sound settings that control how much or how little ambient noise you hear. If you're looking to escape the outside world with your music, use the Personal NC Optimiser to completely block out noise; you'll be able to fully enjoy your music, even if you're in a noisy café or crowded metro station.
If you're looking for an even more customised listening experience, you'll love using the new Ambient Sound Mode options. Using Voice Ambient Sound Mode, you can listen to music while also staying in tune with your surroundings. This mode allows the headphones to import the sounds of human voices and noises like a car horn, which allows you to stay safe. This mode is perfect for listening to music while travelling, using public transport or walking on city streets when you may need to hear the noises around you. For work and office environments, choosing the Normal Ambient Sound Mode allows you to hear ambient noise naturally, so you can enjoy your music in the background while also staying aware.
The Quick Attention feature allows you to instantly hear all ambient sound around you. Quick Attention combines the Normal Ambient Sound Mode with reduced music volume. By simply placing your hand on the right side of the headphones' housing, you'll be able to hear and talk without taking off your headphones or pausing your music.
The MDR-1000X Headphones' Advanced Noise Cancelling Technology
The MDR-1000X headphones use industry-leading technology to provide better noise cancelling capabilities than previous Sony headphone models
The MDR-1000X headphones are also equipped with the highest sound quality and are the first headphones to offer built-in DSEE HX™ technology. Sony DSEE HX™ technology upgrades your existing audio source to near high-resolution sound quality, giving a whole new sound to your existing music library. And with built-in Bluetooth® LDAC™ capabilities, you'll enjoy this premium-quality sound with complete wireless freedom.
Stay Connected and Comfortable
To simplify your listening experience even more, use the MDR-1000X headphones' Touch Sensor function. With Touch Sensor, you can stop, play, skip, change volume and activate your smartphone's voice assistant functions by using simple touch motions on the outside of your headphone's ear pads.
And of course, the MDR-1000X headphones feature this year's coolest headphone design and are built with Sony's premium comfort. New ear pads with urethane foam give a more secure fit, further preventing outside noise from reaching your ears while also keeping you comfortable. They're also built with a flexible, compact folding design so you can take your headphones with you anywhere. Choose from two sophisticated colours for a completely customised look for your headphones.
Be an Audio Trendsetter with 2016's Coolest Headphones
Although you might not have made it to Germany to see all the exciting new gadgets at IFA this year, you'll be way ahead of the curve with a pair of the newest and coolest-looking Sony MDR-1000X headphones. The innovative audio features and premium design of these headphones will give you a truly unique listening experience anywhere you go.
* Researched by Sony based on JEITA regulation as of September 1, 2016