With Cognitive Processor XR™, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture—like the main character in a movie. They also know that sound should come from above you when it's a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that's so real you can feel it.
Conventional AI can only detect and analyse picture elements like colour, contrast and clarity individually. This means that the picture element is enhanced to only a certain level. But the way we perceive the world is based on all kinds of information coming from our eyes and ears to our brain. Working in the same way, Cognitive Processor XR™ cross-analyses hundreds of thousands of elements at once. One of these elements is the focal point, which can detect where humans tend to focus the most. By cross-analysing each picture element including the focal point, it generates depth information and adjusts each part to give the picture the most depth and reality.
The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with Cognitive Processor XR recognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, there's more depth around the player with the football or the main character, and scoreboards become easier to see.
BRAVIA XR TVs utilise Human Cognitive technology to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analysed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.