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With the Next Generation of picture quality
4K High Dynamic Range (HDR) TVs will change the way you look at TVs. Combined with 4K resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.
High Dynamic Range (HDR) represents a huge step forward in picture quality. While current video standards are based on CRT TVs with low brightness capabilities, HDR signals carry much more brightness information. So HDR-ready TVs can display greater contrast, a wider colour spectrum, and improved detail. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine details.
For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.
Slice of Living Design
Structurally simple, 2016 BRAVIA® TVs resonate with living room design because they're composed of slate shapes, both in stands that seem sliced from walls or the floor and screens that recall pictures or windows. Not just slim, they're also free of distracting elements. Across the new line-up, cables can be routed through the stand, concealing them from view on all sides. Here, we've set a new standard in elegant TV design that keeps your living room comfortable.
Discover games and photos, music and movies, Internet and thousands of apps. With an Android TV™, you're ready to open up whole new worlds of entertainment.
Sony's Android TV™ Home UI
New Voice Search
In Built TV Program Guide
Magnetic Fluid Speakers
Because they use innovative Magnetic Fluid instead of a traditional damper, these speakers are remarkably slim and compact. Better still, they produce a full range of crisp, distortion-free sound. The perfect way to enjoy High-Resolution Audio sources.
High-Resolution Audio tracks are far higher quality than MP3s and even CDs, letting you hear every breath, every drumbeat, every note. And now you can enjoy the High-Resolution Audio experience through your Sony TV.
Bass Reflex Speaker
The Bass Reflex speaker delivers impressive low-end sound that's well suited to movies, sport and music. An isolated box design ensures highly efficient sound reproduction, delivering punchy bass without compromising detail and clarity.
ClearAudio+ is a suite of audio technologies designed to fine-tune TV sound for a more lifelike and immersive experience, no matter what you're watching.