The revolutionary BRAVIA Engine 3 uses a new high definition video processor that reproduces images with impressive depth, vibrant colours with true-to-life tones, and high-definition images with amazing clarity. With the BRAVIA Engine 3, you can now enjoy clear and vibrant images in finer detail from both SD and HD sources.

Live Colour™ can reproduce colours more vividly with an image processor that uses an algorithm specially developed by Sony. You can even adjust colour vividness for optimal image quality with four different options available. With Live Colour™, you’ll be able to experience the power of vivid colours and impressive pictures with finer colour tuning.

With High Definition (HD) 1080 recording, the effective scanning line is 1,080, which is more than twice the number in conventional standard definition (SD) format, and video data quality of High Definition 1080p recording is about 4.5 times more.

BRAVIA Sync allows for intuitive one-push play and shutdown as it synchronises with all your other entertainment devices.

BRAVIA's Series is equipped with Intelligent Picture that automatically boosts weak analogue broadcast signals (RF) and reduces the noise of these signals to produce vibrant and noise-free pictures. Enjoy images of the highest clarity on BRAVIA’s Series every single time.

MPEG Noise Reduction automatically reduces block noise and improves the edges of characters while at the same time, successfully suppressing noise that usually appears at high contrast edges. Enjoy crisp, noise-free images with sharp edges on BRAVIA’s Series televisions.