Sony redefines the DSLR with award-winning Translucent Mirror Technology in its SLT (Single-Lens Translucent) camera design. It has a translucent mirror fixed in position to reduce blackout time between shots, while its innovative design also enables SLT cameras to be smaller, lighter and faster than conventional DSLR cameras.
Or select the regular DSLR camera design, with a reflex mirror that flips up and down to capture an image. You'll find creativity in all your shots with Sony's α (pronounced alpha) interchangeable lenses and accessories.
With a sleeker form factor than regular DSLRs, A-mount SLT cameras with Translucent Mirror Technology enable high-speed, high precision, phase detection AF for stills and movies. An exclusive Sony technology, Translucent Mirror Technology is blazingly fast, so it's easy to capture life's greatest moments in perfect focus.
Blazing speed that means you’ll never miss the moment
This professional-level continuous shooting speed gives you a decisive advantage when capturing sports
action and fleeting facial expressions. Every second,you can capture up to 10 or 7* images with clarity and
precision at full 16.2 megapixel** resolution. Moreover,you can enjoy the expressive power and flexibility of
interchangeable lenses without slowing down performance. As with full-time autofocusing, this extra
ordinary response is made possible by innovative Sony Translucent Mirror Technology
*Upto10 FPS with A55 & 7FPS with A35 ** Effective Pixels (approx)
Whether you view and compose via the electronic viewfinder or the LCD monitor,Translucent Mirror Technology means you’re seeing the high-resolution image
directly from the camera’s image sensor,while the image is simultaneously “seen” by the TTL phase-detection AF sensor for Full-time Continuous AF.
Normal DSLRs do not have SteadyShot™ inside, but have it on select lenses that are usually costly. While Sony SLTs have built-in Steady-Shot™ Technology inside, which makes it effective enough to enable sharp imaging at shutter speeds approximately 2.5 to 4 steps slower than would otherwise be possible, SteadyShot INSIDE image stabilization increases macro and indoor wide-angle photo opportunities by making it easier to shoot without using a tripod or flash.
With image stabilization
Without image stabilization
* Effectiveness of image stabilization varies according to shooting conditions.
15-Point AF System With 3 Cross Sensors For Pinpoint Focus
The beauty of an SLT is the creaive flexibility it gives you. It is unlimited flexibility that Sony SLT provides you in framing your subject in a manner you like.
The new phase-detection autofocusing system spreads 15 AF sensors over a wide AF area to increase your framing freedom and keep moving subjects in focus. It includes 3 cross sensors that deliver more accurate and reliable tracking than sensors with only vertical or horizontal detection can achieve. This new AF system additionally improves autofocusing performance in low brightness conditions to ensure precision focusing wherever and whenever.
Faster Response Time With Approx . 0.05 Sec.
Minimum release time lag
In conventional DSLRs, due to Mirror Flipping & Shutter Release, the lag time is a hindrance. During this ‘release time lag’ camera does not click images & screen goes black. But in the new SLTs, when photo opportunities arise, accelerated shutter response lets you capture decisive moments with confidence. An innovative electronic front curtain shutter in the image sensor slashes shutter release time lag to a class-leading 0.05 second* (approx.) and produces less shutter noise and vibration than a mechanical front curtain shutter. If desired, a mechanical front curtain shutter can be activated through the MENU
With DT 55-200mm F4-5.6 SAM (SAL55200-2), M mode, 1/320 sec., F7.1, ISO 200, Auto white balance
Picture Effect
Being artistic is easy
One of the latest features available on A-mount SLT cameras, Picture Effect enables you to freely express your personal style. With 11 different tools and filters to edit your photos and movies as you shoot, creatively add partial colour effects, toy or retro camera effects and more to enhance the overall look of your images and videos.
* You can download firmware upgrade for your SLT-A33 and SLT-A55 to enjoy this feature.
Sweep Panorama
Captures sweeping vistas in a single motion
There was a time when compositing
multiple shots to create panoramic
images with eye-catching detail required
careful shooting plus time spent at a computer. Now the Sony SLTs Sweep
Panorama mode makes it easy to create
spectacular panorama photos by simply
sweeping the camera across the scene
you want to capture. All necessary post processing
is carried out automatically
right in the camera, thanks to the high
performance and speed of the Exmor
APS HD CMOS sensor and BIONZ image
processor.
Image³ System
Capture perfect shots with technology
Shoot the world around you using SLT & DSLR cameras with high performance Sony's α A-mount lenses, an Exmor R™ CMOS image sensor, and BIONZ™ processor technology. With vivid colour, clarity of detail and fast processing power, professional-looking images and photography in low light and all other conditions is a breeze.
Awarded for Innovation
Empowering photographers everywhere
Sony's innovative Translucent Mirror Technology has created waves in the world of technology, winning awards along the way. See the honours that have been given to the cutting edge α (pronounced alpha) A-mount SLT (Single-Lens Translucent) camera.
Translucent Mirror Technology
About TIPA Awards
TIPA is one of world’s most prestigious and independent bodys reviewing & recognising excellence in the field of Photography. Every year, TIPA editors vote for the best photo & imaging products introduced to the market during the previous 12 months. TIPA editors take into account innovation, the use of leading-edge technology, design and ergonomics, ease-of-use, as well as price/performance ratio.
Best Imaging Innovation Award from TIPA for Sony SLT, Translucent Mirror Technology
Sony has developed translucent mirror technology for a new level of functionality. The advantages of a translucent, fixed mirror technology are evident in the form of real time, phase detect autofocus (also available in Movie Mode) and much increased burst mode speed. By means of SLT design bodies can also be made smaller, thus reducing weight and size without sacrificing functionality and advanced technology benefits.
No. 1 Ranking Camera for 2010 by Cnet Asia's Top 10 Cameras of 2010
“The A55 is a promising dSLR that has innovation written all over it. From the utilization of a translucent mirror for a faster burst mode to the EVF and onboard GPS, this Alpha is clearly differentiated from the competition.”
“A.K.A. the camera that never blinks…. with an ingenious translucent mirror that stays put. That means you can shoot up to 10 perfectly focused photos a second and record HD video that never goes blurry.”
“The Sony SLT-A55 is an excellent all-rounder with a comprehensive feature set. The translucent mirror technology gives it an innovative touch and the best live view AF on
the market.”
SLT-A55
SLT-A35
SLT-A33
DSLR-A390
DSLR-A330
DSLR-A290
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