BRAVIA™ HD TV (LED & LCD) - EX710 Series

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CX520 Series

KDL-40CX520

LX900 Series

KDL-60LX900

KDL-52LX900

HX800 Series

KDL-55HX800

KDL-46HX800

KDL-40HX800

NX800 Series

KDL-60NX800

KDL-52NX800

NX710 Series

KDL-46NX710

KDL-40NX710

NX700 Series

KDL-46NX700

KDL-40NX700

NX500 Series

KLV-40NX500

KLV-32NX500

EX710 Series

KDL-55EX710

KDL-46EX710

KDL-32EX710

EX700 Series

KDL-52EX700

KDL-46EX700

KDL-40EX700

KDL-32EX700

EX600 Series

KLV-40EX600

KLV-32EX600

EX500 Series

KLV-40EX500

KLV-32EX500

EX400 Series

KLV-46EX400

KLV-40EX400

KLV-32EX400

EX300 Series

KLV-32EX300

KLV-26EX300

KLV-22EX300

BX400 Series

KLV-40BX400

BX300 Series

KLV-32BX300

KLV-26BX300

KLV-22BX300

X Series

KLV-55X450A

KLV-46X450A

KLV-40X450A

KDL-70X3500

KLV-52X350A

KLV-46X350A

KLV-40X350A

KLV-46X250A

KLV-52X200A

KLV-46X200A

KLV-40X200A

ZX Series

KLV-40ZX1

Z Series

KLV-52Z550A

KLV-46Z550A

KLV-40Z550A

KLV-52Z450A

KLV-46Z450A

KLV-40Z450A

W Series

KLV-46W550A

KLV-40W550A

KLV-32W550A

KLV-52W450A

KLV-46W450A

KLV-40W450A

KLV-52W400A

KLV-46W400A

KLV-40W400A

KLV-32W400A

KLV-46W300A

KLV-40W300A

D Series

KLV-40D300A

KLV-32D300A

V Series

KLV-52V550A

KLV-46V550A

KLV-40V550A

KLV-32V550A

KLV-46V400A

KLV-40V400A

KLV-32V400A

KLV-46V300A

KLV-40V300A

KLV-32V300A

KLV-26V300A

KLV-46V200A

KLV-40V200A

KLV-32V200A

S Series

KLV-40S550A

KLV-37S550A

KLV-32S550A

KLV-26S550A

KLV-40S400A

KLV-37S400A

KLV-32S400A

KLV-26S400A

KLV-20S400A

KLV-40S310A

KLV-37S310A

KLV-32S310A

KLV-46S200A

KLV-40S200A

KLV-32S200A

KLV-26S200A

Series T

KLV-32T550A

KLV-22T550A

KLV-32T400A

KLV-26T400G

KLV-26T400A

KLV-19T400W

KLV-19T400G

KLV-19T400A

G Series

KLV-20G300A

KDL-40EX710

Compare With Others

40 (102 cm) EX710 Series Full HD BRAVIA

The 40 (102 cm) EX710 series is the ideal TV to have around the home. Stunning TV pictures give an amazing Full HD experience. Online entertainment will amuse you for hours.

BRAVIA Internet Video
Edge LED Backlight
Motionflow™ 100Hz
Wireless LAN Ready (requires optional Wi-Fi Adapter)
Presence Sensor
Ambient Sensor

Edge LED

Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.

Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality.

Live Colour™

Powered by an image processor using an algorithm specially developed by Sony, Live Colour™ is able to reproduce incredibly vivid colours on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Colour™!

Full HD 1080

Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest colour, everything appears clearer and more lifelike for a truly immersive experience.

Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!

BRAVIA Engine 3

In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.

Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).

Ambient Sensor

Because we watch television shows under varying lighting conditions throughout the day – whether daylight or fluorescent lamps – images may sometimes appear washed out or too bright.

Ambient Sensor compensates for this by reading the brightness and colour temperature of the BRAVIA’s surroundings and adjusting the image accordingly so you’ll always get the best picture possible all the time, at any time.

BRAVIA Sync

BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!

BRAVIA Internet Video

With BRAVIA Internet Video, your television is now a true all-in-one entertainment centre that allows you to access your favourite video websites straight on your BRAVIA. Get quick access to Skype, Twitter, Facebook, and many more sites that will keep you entertained for hours on end!

Wireless LAN Ready

Enjoy convenient internet connections with Wireless LAN Ready models. These features enable you to use the BRAVIA Internet TV & Widgets without any additional wires and lets you experience true freedom from cumbersome and messy cables.

*Actual colour and dimension may differ from the screen image

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