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Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.
Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality.
Sony’s advanced image processing engine analyses each scene to give optimum colour and contrast.
Enjoy great pictures, no matter the source
Don’t let your enjoyment be hampered by low-resolution source videos. With Sony’s exclusive X-Reality Engine, everything you watch – from HD movies to web videos – is analysed and selectively processed to give clean, clear, and lifelike pictures. While 3 unique noise reduction features work their magic prior to upscaling, Sony’s Intelligent Image Enhancer divides the signal into four characteristics – texture, outline, contrast, and colour – and optimises each one individually for more vivid and distinct pictures.