Digital Still Camera - W Series

Capture the perfect shot with ease with the Intelligent Auto (iAuto) mode. Automatically determining the optimised settings for different scenes, iAuto mode combines the innovative technologies of Intelligent Scene Recognition, Face Detection and Smile shutter to ensure that every shot is perfect, regardless of the shooting environment.

Let the camera detect between the different types of scenes, automatically selecting the optimum settings for each situation. With this mode, shooting in varied situation is a breeze.

Gasp at your best moments when you view them on the crystalline clarity of the Clear Photo LCD Plus Display. It features a special, multi-layered coating that reduces reflection and increases contrast, so pictures can be previewed and framed in superb detail, even under extra bright or dark lighting conditions.

The BIONZ Image Processing Engine suppresses colour and luminance noise, giving you enhanced colour reproduction, rich tonal graduations and an amazing clarity of detail that captures the instant the way it was meant to be.

Sony's Double Anti-Blur combines two key technologies, High Sensitivity and Optical Steadyshot, to significantly reduce motion blurs and allow you to capture sharp images in any situation.

With 12.1 Mega Pixels, your picture offer amazing sharpness and clarity. Crop any part of an image that captured your imagination, its pin-sharp clarity will remain breathtaking. Should you require a larger print, the high resolution keeps quality impressively high.

Now you can capture not only amazing pictures, but also brilliant videos. These movie files, which can be handled as easily as still images, can be viewed on a HDTV and are also perfect for sharing with friends by uploading to Internet sharing sites.

Designed to catch the most dazzling smiles from your subjects. This innovative feature captures all your happy moments by automatically taking pictures only when the person is smiling. You can even select adult or child priority and choose the smile detection sensitivity level to capture the desired smile.

With Intelligent Auto Mode on, Smile Shutter can now be used together with the Intelligent Scene Recognition technology. This means you can always capture beautiful smiles even in difficult conditions.