Corporate Press Releases

17 August 2017
Sony Announces Attractive Consumer Promotion Offers for Durga Puja
  • Special festive offer on purchase of select Sony products along with easy finance offers
  • Introduces new products across categories: BRAVIA TVs, Home Theatres, Alpha cameras, Xperia smartphones, Xtra Bass Headphones and Bluetooth speakers
  • Targets Rs. 250 crore sales from August to November, 2017 during festive season in the region

Durga Puja Offer

Kolkata, 17th August, 2017: With the upcoming auspicious festive season of Durga Puja in West Bengal, Sony India today announced attractive consumer promotion offers across its categories along with easy finance options, for its customers in West Bengal.

Special festive offer on purchase of select Sony products along with easy finance offers
Customers purchasing Sony products such as select Sony BRAVIA TVs, Home theatres, Digital Imaging products including Alpha professional cameras, Cyber-shot point and shoot cameras, Handycam camcorders and Action Cam will be entitled to a very attractive special festive offer on every purchase. The special festive offer includes Sony products itself and range from    PlayStation4 1TB, external hard drive 1TB, headphones, USB portable chargers, pen drives and memory cards. The promotional scheme starts from 22nd August 2017 and will continue until 19th October, 2017.

Customers can also avail special finance scheme through Bajaj Finserv or Capital First with down payment of just Re. 1 at no extra processing fees. Various EMI options are also available on select credit card through pine labs terminal.

Speaking at the launch event, Mr. Kenichiro Hibi, Managing Director, Sony India said, “Durga Puja being the most auspicious festival in West Bengal gives us the opportunity to add to the festivities in the region. Sony firmly believes that the special offers across product categories will add to the excitement and will be appreciated by our customers. We are confident that the offers will boost our sales in the region ensuring the brand’s strong foothold in West Bengal market. With exciting finance schemes, customers will be able to purchase their favourite Sony products with ease.”

Mr. Satish Padmanabhan, Sales Head, Sony India, said, “Sony India understands the importance of building long lasting relationship with its customers. With the arrival of the most anticipated auspicious festival in the region, we believe that it is a perfect platform for Sony to further consolidate its market position in Eastern India. This festive season we aim to achieve Rs. 250 crore sales from August till November, 2017 in the West Bengal region. On the back of our newly launched BRAVIA OLED TV and doubling up of 4K TV line-up, we plan robust sales of 100,000 units across West Bengal market during Durga Puja season. To top it all, there is special festive offer on purchase on every BRAVIA.” He added, “We have a wide range of products such as televisions, home theatres, smartphones, cameras, headphones, gaming consoles to suit the entertainment requirement of a wide range of customers.”

Introduces new products across product categories
Sony India has added an array of innovative products to the company’s product portfolio across categories that include BRAVIA OLED TVs, Alpha 9 mirrorless camera, Alpha 5100 entry-level mirrorless camera, Xperia XA1 Ultra mid-range smartphone, high power portable home audio system MHC-V50D and stylish 5.1 channel tall boy home theatre system HT-RT40.

Category

Model name

MRP

Availability

BRAVIA

164 cm (65) KD-65A1

Rs. 464,900/-

Already available

BRAVIA

139 cm (55) KD-55A1

Rs. 364,900/-

Already available

Alpha

α9 (model ILCE-9)

Rs. 329,990/-

Already available

Alpha

Α5100 (model ILCE-5100L)

Rs. 39,990/-

Already available

Xperia

XA1 Ultra

Rs. 29,990/- (Best Buy)

Already available

Audio

MHC-V50D

Rs. 33,990/-

Already available

Audio

HT-RT40

Rs. 22,990/-

Already available

Sales target of Rs. 250 crore from August to November 2017 festive season in West Bengal
Sony has an aggressive target of Rs. 250 crore from August – November, 2017 during the festive season on Durga Puja backed by attractive consumer promotion offers, finance schemes, new products across categories and aggressive marketing campaign.

   
smallLargeLarger
Adjust Font Size