Product Press Releases

31 July 2017
Sony Announces Attractive Consumer Promotion Offers for Onam
  • Assured gift on purchase of select Sony products along with easy finance offers
  • Introduces new products across categories: BRAVIA TVs, Home Theatres, Alpha cameras, Xperia smartphones, EXTRA BASS Headphones and Bluetooth speakers
  • Continues the journey with Malayalam superstar Manju Warrier for local marketing flavor
  • Targets Rs. 170 crore sales from July – September, 2017 Onam festive season in Kerala region

Onam Offer

Kochi, 31st July, 2017: Elevating the festive fervor of Onam, Sony India today announced its big plans for the Onam festive season with a host of very exciting consumer offers along with easy finance options, especially for its customers in Kerala.

Assured gift on purchase of select Sony products along with easy finance offers
Customers purchasing Sony products such as select Sony BRAVIA TVs, Home Theatres, Digital Imaging products including Alpha professional cameras, Cyber-shot point and shoot cameras, Handycam camcorders and Action Cam will be entitled to a very attractive assured gift on every purchase. The assured gift includes Sony products itself and range from PlayStation4 1 TB, external hard drive 1TB, USB portable chargers, pendrives and memory cards. The promotional scheme starts from 1st August 2017 and will continue until 15th September, 2017.

Customers can also avail special finance scheme through Bajaj Finserv or Capital First with down payment of just Re. 1 at no extra processing fees. Various EMI options are also available on select credit card through pine labs terminal.

Speaking at the launch event, Mr. Kenichiro Hibi, Managing Director, Sony India said, “Onam is the first in the series of festive seasons across India and it is the benchmark for us to evaluate sales trend across the country during the full festive season. We are confident that the exciting consumer promotion offers across our product categories and local marketing campaign with superstar Manju Warrier will certainly help boost our sales in this region. With exciting finance schemes, customers will be able to purchase their favourite Sony products with ease.”

Mr. Satish Padmanabhan, Sales Head, Sony India, said, “It has been our endeavor to make Onam more special for our customers with each passing year. This festive season we aim to achieve Rs. 170 crore sales from July – September, 2017 in the Kerala market alone. He added, “On the back of our newly launched BRAVIA OLED TV and doubling up of 4K TV line-up to 20 models, we plan robust sales of 50,000 units across Kerala market during Onam festive season. To top it all, there is assured gift on purchase on every BRAVIA which, we are confident, will add more joy to the Onam festivities of our customers”

Introduces new products across product categories
Sony India has added an array of innovative products to the company’s product portfolio across categories that include BRAVIA OLED TVs, Alpha 9 mirrorless camera, Alpha 5100 entry-level mirrorless camera, Xperia XA1 Ultra mid-range smartphone, high power portable home audio system MHC-V50D and stylish 5.1 channel tall boy home theatre system HT-RT40.  

Category

Model name

MRP

Availability

BRAVIA

164 cm (65) KD-65A1

Rs. 464,900/-

4th August, 2017 onwards

BRAVIA

139 cm (55) KD-55A1

Rs. 364,900/-

4th August, 2017 onwards

Alpha

α9 (model ILCE-9)

Rs. 329,990/-

Already available

Alpha

Α5100 (model ILCE-5100L)

Rs. 39,990/-

Already available

Xperia

XA1 Ultra

Rs. 29,990/- (Best Buy)

Already available

Audio

MHC-V50D

Rs. 33,990/-

Already available

Audio

HT-RT40

Rs. 22,990/-

Already available

   
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