Corporate Press Releases

26 July 2016
Make this Onam truly memorable with Sony
  • Sony announces partnership with Malayalam superstar Manju Warrier for local marketing flavor
  • Attractive Consumer offers of Assured gifts on purchase of select Sony products
  • Special Four new BRAVIA models from 29’ to 65’ and Xperia XA Ultra smartphone being launched coinciding with Onam festival
  • Sales target of Rs. 160 crore during festive season from July – September, 2016
  • Invests Rs. 15 crore towards multi-media marketing activities

Kochi, 26th July, 2016: Sony India is all set to elevate the festival spirit of Onam with its super special Consumer Promotion Offers across Product Categories. Customers will be able to avail assured free gifts on purchase of Sony BRAVIA and select Xperia models, including PlayStation3 worth Rs, 16,990, Blu-ray player, 1TB external hard drive, headphone, power bank and pen drive. The promotional scheme starts from 27th July, 2016 until 30th September, 2016.

Speaking at the launch event, Mr. Kenichiro Hibi, Managing Director, Sony India, “Sony is one of the most recognized brand in the Kerala market and Onam is a benchmark for us to evaluate sales trend in the entire country during the festive season.”

Sony will launch four new BRAVIA models from 29’ to 65’ coinciding with the festive season to boost sales. Not only this, the new Xperia XA Ultra will also be made available during this time.  

Mr. Satish Padmanabhan, Sales Head at Sony India, “With a new line-up of products across categories and attractive Consumer Promotion Offers, Sony plans to achieve sales of Rs.160 crore from July to September 2016, thereby maintaining its leadership position in this market. Further, he added, “In resonance to our premium brand image, Sony has been maintaining No.1 spot in the 32’ and above (Rs.25,000 and above) flat panel TV category in this region consistently from the past many years.”

To add a special local flavor to its marketing campaign, Sony has joined hands with Malayalam film Superstar, Ms. Manju Warrier, to become the most visible brand in the Kerala market this festive season. Sony plans to invest Rs. 15 crore towards multi-media marketing activities in this region.

Speaking at the launch, Ms. Manju Warrier, said, “I am very excited to be associated with a brand like Sony, which I have admired and connected with as a consumer from past many years. My first Sony product was a Walkman, which I used for many years to listen to my favourite songs and now I am a big fan of BRAVIA television as well, which is an absolute audio-visual delight. It is also very stylish, just like me.” She added saying, “Being associated with a premium brand like Sony is of great pride to me. I look forward to making a positive contribution to the brand’s imagery, specifically in Kerala. I am sure Sony will achieve tremendous success during the Onam festive season.”

Apart from the consumer offers, customers can avail special finance offers, with down payment as low as Rs. 999/- through Bajaj Finserv and Capital First attractive EMI offers at no extra cost on select credit card through pine labs terminal.

Consumer Offers:

Category: Television

Product Name

Promotional Offers

KD- 75X9400D, KD-65X9300D
KD-55X9300D, KD- 65X9350D,
KD-55X9350D, KD-65X8500D,

12GB PlayStation3 worth Rs.16,990/- and bundled accessories

KDL-50W800D, KDL-49W752D
KLV- 48W562D

3D Blu-ray Player BDP-S1500 worth Rs.7,990/- and bundled accessories

KD-49X8300D, KD-43X8300D,
KDL-50W950D, KDL- 43W950D,

Sony 1TB external hard drive worth Rs.6,700/- and bundled accessories


Sony USB portable charger CP- V10A worth Rs.2,990/- and bundled accessories

KDL-43W752D, KLV-40W562D,

Sony USB portable charger CP- V10A worth Rs.2,990/-

KLV-32W562D, KLV-32W512D

Sony USB portable charger CP-V4A worth Rs.1,590/-

KLV- 32R302D

Sony USB portable charger CP-E3 worth Rs.1,420/-
KLV-29P423D, KLV- 24P413D Sony 16GB pen drive USM16BG/BZ worth Rs.390/-


Sony 8GB pen drive USM8GR/BZ worth Rs.290/-

BRAVIA + Home Theatre

Down payment Combo Offer at Rs. 999/-

Category: Smartphone

Product Name


Xperia X, XA, XA Ultra, Z5 Premium

Headphone ZX110A worth Rs.1,390/-

Xperia X series App offer

In-Box bundle comprising of quick charger, Free content from Sony Liv, Hungama Play, Kindle Gameloft (only with X)

Category: Digital Imaging

Product Name


RX10-IV, RX10-III, RX10-II, A6300

64GB memory card, HDMI cable and Carrying Case
A7R-II and A7S-II 64GB high-speed Memory Card, 2 battery NP-FW50 supplied, HDMI cable, Carrying Case and Battery Charger
RX100 Series, A6000, A68, A58, DSC-WX350, DSC-HX60V, DSC-W830 8GB memory card, HDMI cable and Carrying Case

HNR- NX100

Premium Quality Camera Bag

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