Product Press Releases

13 October 2016
Sony launches next generation BRAVIA KD-65Z9D with 4K HDR Processor X1™ Extreme and Backlight Master Drive™

New Delhi, October 12, 2016 – Taking the television league forward, Sony India today announced the new BRAVIA Z9D series. A next generation in television display, the beautifully crafted Z9D comes with the best of 4K HDR technology. Delivering an advanced viewing experience, this flagship model has the ability to reproduce deeper blacks and brighter whites to showcase life-like colours & details.

The new “Z” signature designates a significant step forward and embodies a perfect accuracy in display technology. The Z9D series features a newly developed 4K image processor - the 4K HDR Processor X1Extreme and a unique backlight technology- Backlight Master Drive™, to attain extraordinary contrast and extremely accurate wide colour expression. It offers an even more impressive visual experience with more depth, texture and realism on the screen than ever before.

This unique feature adds precision in picture quality and takes forward Sony’s current line-up of premium 4K HDR TVs, which also includes the much celebrated X9300D & X9350D series.

Embodies 4K HDR Processor X1 Extreme
With the introduction of three new technologies; object-based HDR remaster, dual database processing, and Super Bit Mapping™ 4K HDR, the new 4K HDR ProcessorX1™ Extreme provides the ultimate 4K HDR visual experience with 40 percent more real-time image processing as compared to the renowned 4K Processor X1™. This technology up-scale’s the standard dynamic range HD content to near 4K HDR quality by analyzing images in each scene and correcting colour and contrast of each object individually for varied sources like Internet video services, HDMI and USB port.

The object-based HDR remaster can reproduce scenes with the detailed texture and the appearance of real life. On top of current up-scaling database, the 4K HDR Processor X1™ Extreme has additional Sony-exclusive database for noise reduction. By searching through thousands of picture patterns, the dual database processing removes unwanted noise and up-scales every image to super clear 4K image.

Additionally, the Super Bit Mapping 4K HDR creates a smoother, natural picture. With 14-bit powerful signal processing, it breaks up the solid bands of colour of 8-bit (FHD) or 10-bit (4K) source, up-converting 14-bit equivalent gradation with 64 times more colour levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle colour gradation.

With these three technologies, 4K HDR Processor X1™ Extreme reproduce a wide variety of content with immersive 4K HDR picture quality.

Backlight Master Drive technology
The Backlight Master Drive™ is precision backlight boosting technology which allows it to expand brightness and contrast even further in order to truly tap the full potential of 4K HDR. The Backlight Master Drive™ combines a dense LED structure with a super accurate lighting algorithm and unique optical design.

In combination with the latest accurate lighting algorithm, discrete LED control of Backlight Master Drive is able to dim and boost each LED individually. This innovative algorithm delivers total precision for unparalleled contrast and realism whereas previously, local dimming was controlled in zone consisting of several LEDs.

Calibrated beam LED design, the unique optical structure gathers the emitted LED light in a spot and focuses the drive area more precisely to display higher contrast. This also reduces light diffusion and the flare effect that can be seen on other full-array LED TVs.

Backlight Master Drive™ delivers unprecedented dynamic range with incredibly deep blacks and dazzling lights for scenes that look more real than ever before, unleashing the full potential of 4K HDR content.

X-tended Dynamic Range PRO for a better contrast
Supported with X-tended Dynamic Range™ PRO the technology enables in producing better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness. Also featuring a TRILUMINOS™ Display it aids in translating vibrant and enhanced for colour accuracy.

Slice of living design with dense, rich and powerful slate design

The Z9D series draws inspiration from the Slice of Living design concept and comes with clever cable management keeping the wires out of view and mounts it close on the wall like a picture frame.  It has a slate design that encapsulates the ultimate experience where viewing goes beyond the screen. From the front, the design exudes sophistication in the form of a simple black slate table top design, letting viewers immerse themselves in the stunning power of 4K HDR. From the back, the design keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle.

A world of possibilities with Sony’s Android TV

The new Z9D series runs on the latest Android TV™ version 6.0(Marshmallow) with Sony’s exclusive user interface. Sony’s Android TV™ lets one explore a world of movies, music, photos, games, search, apps and more. This series comes with an expandable memory where users can use USB drive for extra app storage. (In addition to the built in memory)

With Google Cast™, consumers can easily send content from smartphone or tablet to the TV. Google Play™ offers a huge and ever-growing choice of apps which are customized for TVs. These features simply let users enjoy what they do on a smartphone or tablet, on their bigger TV screen.

From live TV broadcasting to Internet video services or Netflix, the new seamless user interface Content bar includes enhanced content navigation with genre filtering function. Instead of selecting a programme from a bunch of channels, users can easily choose one from their favourite genre such as sports, music, news, and so on.

The upgraded Voice search function enables customers to search their channel names/TV contents without manual typing or remembering the respective channels. This exciting feature allows users to find content, ask questions and control the TV.

Sony’s Android TVs delivers features which makes the TV viewing via DTH/STB, an extremely user friendly experience. Furthermore, the inbuilt Program guide & one TV Remote controlling both DTH/STB & BRAVIA supports in delivering a much needed experience for the Indian Market where customers spend majority of their TV viewing time into DTH/STB contents than any other online contents/TV feature.

In addition, all the 4K HDR series are Netflix Recommended TVs, which means customers get the best experience for Netflix. This is attributed to the special features like direct Netflix button on the TV remote, quick app launch and easy navigation and switching between apps and inputs.

Pre-booking of KD-65Z9D will be available from 15th October to 31st October on all Sony Center.

The new Z9D series will be available at select Sony Centers & electronic stores in India.

Model

Screen Sizes

Availability

MRP

BRAVIA KD-65Z9D

164 cm (65”)

October 20, 2016

Rs 504,900

 

   
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