Now you can enjoy rich, deep black, flawless white, awesome colour contrast and display in every scene of Sony’s X-Reality powered LED TVs. X-Reality is the new picture engine from Sony, which offers the best picture quality with the finest detail and better colour resulting in life-like clarity. The LED Backlight technology with local dimming function offers better contrast, thinner panel and lesser power consumption. Therefore, you can experience true enjoyment with the new BRAVIA X-Reality powered LED TVs.

Picture engine X-Reality divides the signal into four characteristics -texture, outline, contrast & colour and optimises each one individually for more vivid and distinct pictures.

Benefits of X-Reality:

Watch –BRAVIA Internet Video-YouTube-Sony Entertainment Network With BRAVIA Internet Video, your television is now a true all-in-one entertainment centre that allows you to access your favourite video websites straight on your BRAVIA. Get quick access to YouTube, Sony Entertainment Network, Friday Moviez and many more sites that will keep you entertained for hours to end!

• Better contrast: X-Reality enhances the contrast, so you see brighter, clearer picture with dynamic contrast.
• Fine Detail: With X-Reality, watch everything from HD movies to web videos in superfine details.
• Vivid Colours: X-Reality reproduces vivid images to display true-to-life colours.
• Enjoy great pictures, no matter the source: With Sony’s exclusive X-Reality Engine, everything you watch-from HD movies to web videos-is analysed and selectively processed to give clean, clear and lifelike pictures.
• Noise Reduction Process: The X-Reality Engine analyses the content of each scene and selectively applies noise reduction processes:

Internet: Watch, Communicate & Search

Demand for LED TVs is on an upswing with 15% contribution to total flat panel sales till April 2011 (As per latest GFK reports) and Sony is fuelling this growth by providing the best quality LED TVs in the Indian market. Boasting of the widest line-up of LED TVs, the exclusivity of Sony LED TV is the phenomenal X-Reality picture engine. So no matter the source, high definition or standard, X-Reality analyses each scene pixel-by-pixel and uses sophisticated pattern matching the picture, which ensures that the customers always gets the best picture quality possible. X-Reality enhances the contrast, gives superfine details and reproduces vivid images to display true-to-life colours.

• Youtube: The world’s most popular online destination comes to your Sony connected device. So watch millions of originally created videos.
• Friday Moviez: Friday Moviez of Twilight entertainment private limited is a leading digital entertainment destination creating short films with HD quality for viewers worldwide.
• Indiatimes.com: Indiatimes is a part of Times of India group, the most credible source for news.
• Sony Entertainment Network: You can now get direct access to most of the popular programs of Sony Entertainment network through the content providers list, so now you can enjoy its popular content as per your convenience.
• Noise Reduction Process: The X-Reality Engine analyses the content of each scene and selectively applies noise reduction processes:

Communicate- Skype –Twitter- Facebook

• Skype: Keep in touch with friends and family easily by making and receiving Internet voice and video calls from your television. All you need is a compact microphone/camera to make free Skype-to-Skype calls and low-cost Skype out calls to regular telephone numbers.
• Twitter: Keep in touch with people and share real-time updates while you watch TV.
• Facebook: Connect, share and update your status, view your News, Feed Friends Profiles and more.

Search- Music Search-Web Browser

• Music Search: Cannot put your finger on the song title being played in a TV soundtrack? Let the Track ID system find the track name, artist name, and album name for you.
• Web Browser: Surf Internet on TV through remote or connected smart phone and check any information from website with BRAVIA Internet TV.

Media Remote- Control your television using your phone

• Use your iPhone or Android phone as a remote control for your BRAVIA Television. Just download the free “Media Remote” app and your phone instantly becomes a second screen with detailed information on YouTube videos and more. Give it a shake and you can even get music track information.

Full HD 3D

• 3D in Full High Definition: Using cutting-edge technology called frame sequential method, Sony 3D HDTVs alternatively reproduces distinct Full HD 1080 images for each eye to deliver remarkably crisp and vivid 3D pictures.
• Sony’s Motionflow technology: Motion flow increases the frame rate up to four times, which allows clearer, smoother images.
• Sony’s active shutter glasses: It is now possible to enjoy you 3D movie with minimal flicker and even for long hours without any discomfort. The glasses are designed to block external light from all sides, allowing you to enjoy your movies, even in bright environment.
• Unsurpassed Brightness: Unlike conventional LED backlight televisions, Sony 3D HDTV’s precisely increase the output of each LED with LED Boost technology to deliver brilliant 3D pictures with excellent colour and contrast.
• Wider Viewing: With a wide 120-degree viewing angle and longer communication range, the whole family can now enjoy the 3D experience together. The strong infrared transmitter also reduces interference with its reliable and stable signal.
• 3D Up-Conversion: An advanced algorithm on your Sony 3D HDTV upscales your existing 2D Cyber-shot photos for 3D view. 2D TV shows sports, movies, and games to simulate 3D at just the press of a button.

Specification Sheet with Prices:

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