The new water resistant and washable Walkman W series is perfect for sports use, while the new Walkman B series showcases a sleek metallic finish with deep bass tones

New Delhi, 31st May 2010 – Sony India expands its Walkman MP3 player collection with the launch of Walkman W & B series. Advancing its revolutionary design, the new W series is now water resistant and washable. Sporting a new metallic look, B series offers a more intuitive user experience with booming bass that will resonate with young music lovers.

Mr. Masaru Tamagawa, Managing Director, Sony India, said “As a pioneer in portable music players, Sony understands consumers’ desire for portability and durability. With the latest Walkman W & B series, Sony offers media players that are lightweight and durable, with extended playback times that are perfect for users that lead active, sporty lifestyles.” He further added “Walkman is a high growth category for Sony India which has seen more than double growth in volumes in FY09. In the walkman category, we are looking to clock 30% market share by selling 3 lakh units by end of FY10”

Walkman W Series: Water resistant and Washable
Suitable for use in active sports, Walkman W series is now water resistant and washable, allowing the player to be used in rainy conditions and even cleaned under running water afterwards. Similar to its predecessor, it features a unique wire-free, ergonomic design for comfortable fit and convenient music playback while exercising. In addition, the W series is equipped with a unique music navigation interface for quick music browsing. When the ZAPPIN™ feature is activated, the main chorus of each song is played, allowing users to easily scan through their music library, whether on multiple playlists and folders to find the song they want to hear.

The NWZ-W250 offers up to 11 hours of playback time with a full charge of 90 minutes, providing definitive convenience and freedom for users to move around while listening to their favorite tunes. Users who are frequently on-the-go will also benefit from the W series’ Quick Charge function which allows the Walkman to play up to 90 minutes of music with a short 3 minutes charging time. Extremely light at 43gms and available in three vibrant colours, the compact, foldable W series is trendy and portable for active use. On top of it, users can transfer music files with a simple ‘drag and drop` function.

Walkman B Series: Compact and sleek with integrated Bass Enhancer
The Walkman B series features a one touch Bass Enhancer with red power illuminator to boost bass performance on music tracks. Stylishly sleek, the new B series sports a shiny new looks with a sleek metallic paint finish on its USB cap. The Quick Charge feature lets users enjoy 90 minutes of music playback with just 3 minute charging, and the Walkman also features a long battery life of up to 18 hours with just 70 minutes of full charging.

Like its predecessor, the Walkman B series offers a wide variety of audio features, from MP3 music playback to voice and FM recording. Transferring music directly to the music player is also easily done with a simple drag-and-drop. Adding to the groove, the illuminator’s LED lights will dance and pulse with the music. The lipstick-sized B series also features ZAPPIN™ for easy music playback, and integrates a new jog dial that enables easier toggling and music navigation.

The new Walkman range will be available across all Sony Center stores and other major electronic outlets across India.