The smart new cyber-shot S series takes photo imaging experience to a new comfort level. Loaded with smart & easy- to use functions such as Intelligent Auto mode which enables the camera to automatically determine the optimum settings for seven scenes, easily capturing the moment without having to bother with difficult adjustments. With this camera, it is easy to obtain beautiful shots, even in challenging situations like at night or in backlit settings. It’s also great for capturing spontaneous, natural smiles. Consumers can at once, detect when Intelligent Scene Recognition is enabled via a flashing icon at the top left of the display. This mode is especially beneficial for beginners to quickly understand some of the camera’s more advanced settings and shoot with comfort.

The new DSC-S2100 features 12.1 effective mega pixels, 3x optical zoom and a roomy 3.0-type Clear Photo LCD whereas DSC-S2000 features 10.1 effective mega pixels, 3x optical zoom and a 2.5-type Clear Photo LCD. Both cameras retain the previous Face Detection and Steady Shot functions which add value to the shooting experience.

DSC-S2100 is available in 2 stunning colors including silver, black and has a lovely hairline finish. DSC-S2000 is available in silver and black colour. They will be available at Sony Center stores and retail partners across the country.